Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TV spots in PentaMark’s retagged campaign for Chrysler represent an effort to make an emotional connection without getting too “syrupy,” the agency’s top creative said.
The humorous spots, tagged “Drive = Love,” are aimed at connecting to consumers in a more contemporary way. The agency hopes to attract younger customers to the brand, without alienating the more traditionalist Chrysler stalwarts, said Bill Morden, executive creative director at the Troy, Mich., shop.
The campaign breaks tonight with two spots on the regular season opener of ABC’s Monday Night Football.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in