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Chrysler has put its media assignment into review, according to sources.
Like many automakers, Chrysler has cut its ad spending sharply in the last couple of years. It spent $840 million in domestic measured media last year, way down from $1.8 billion in 2007, per Nielsen. The carmaker’s spending totaled $270 million this year through August.
The incumbent is Omnicom Group’s PHD; it could not be immediately determined if the shop would defend. Sources said that Chrysler defines PHD as a “tier-two” vendor, because it supplies media services through the agreement Chrysler has with sibling agency BBDO, the carmaker’s lead creative shop.
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