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Chrysler is reaching out to its roster shops and beyond for ideas in an effort to replace Fallon, which has severed ties with the automaker after it was awarded General Motors’ Cadillac brand, sources said.
Publicis Groupe’s Fallon had handled ads touting Chrysler sedans, vans and trucks. Independent Wieden + Kennedy works on Dodge sedans and Jeep, while the The Richards Group, also an independent, handles Dodge Ram and heavy trucks. Chrysler has also given the brief to agencies that have previously pitched the company (but are not on the roster) like Interpublic’s Gotham and Publicis & Hal Riney, per sources.
Publicis
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