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Chrysler wants to leverage the popularity of its Super Bowl paean to Detroit and make it the rallying cry for America’s most beleaguered city.
The automaker has released a gospel version of Eminem’s “Lose Yourself ” track used on the company’s "Born of Fire" commercial and making it available for download on iTunes. Chrysler partnered with Eminem’s music publisher, Eight Mile Style LLC, to produce the gospel rendition. All proceeds, including song royalties, will be donated to three Detroit nonprofit charities: Abayomi Community Development Corp.,
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