Chrysler Plans to Cut Spending

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Financially ailing Dai-mlerChrysler will cut ad spending by at least $100 million in 2002 for its Chrysler Group brands, a top marketing executive said.

Jim Schroer, executive vice president of global sales and marketing for the Chrysler Group, said he wants to spend just enough on marketing to maintain Chrysler’s market share from the fourth quarter of last year. “We owe it to our shareholders to get back into the black,” he said.

The marketing cut would follow lowered spending last year, when Chrysler spent $860 million during the first three quarters, a 15 percent drop from the same period a year earlier, according to CMR.

Chrysler’s lead agency is PentaMark.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in