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CHICAGO Chrysler dealers across the country will host three introductory events later this month to showcase the nine new vehicles coming out this year.
The Auburn Hills, Mich., company used direct mail, owner publications and online advertising to let consumers know about the events: a “premiere night” scheduled for April 22 and two subsequent “premiere days.” Four new Chrysler vehicles will be showcased at the events: the Chrysler 300, the Town & Country minivan, the PT Cruiser convertible and the Pacifica.
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