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DETROIT – Chrysler Corp. has formed the Plymouth Renaissance Team, charged with making the fading brand an integral part of Chrysler’s future. The move comes after two years of obituaries written for Plymouth when reports surfaced that the carmaker was considering phasing it out. The positioning for Plymouth is to be the ‘value brand’ of Chrysler, built on just three products – the upcoming Neon, the replacement car for the Acclaim (codenamed JA) and the Plymouth Voyager.
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