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DETROIT — Chrysler Group executives briefed lead agency BBDO this morning on organizational changes at the automaker that will consolidate marketing and product planning structures into three “Vehicle Brand Teams.”
The three executives heading these teams will be held accountable for the overall success of all vehicles, marketing programs and the dealer experience for their respective brands. Tom Marinelli will lead Chrysler, Jeff Bell will oversee Jeep and Darryl Jackson will head Dodge. All three will report to George Murphy, senior vice president, global marketing.
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