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As part of a reorgani za tion intended to create more auto nomous brands, Chrysler will ask lead agency BBDO to keep creative teams dedicated to a single nameplate.
“On the creative side, [the agency was] sharing people between all three brands, and we’re going to want them to beef up the brands individually,” said George Murphy, Chrysler Group svp, global marketing. “I think it’s just reprioritizing.”
Murphy’s comments came as the automaker last week consolidated its marketing and product-planning units into three vehicle brand teams.
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