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Chrysler has reached beyond lead shop BBDO in Detroit and awarded a fourth-quarter Jeep creative assignment to independent GlobalHue, the Southfield Hills, Mich., multicultural agency behind the launch of the Jeep Compass, sources said.
A Chrysler rep declined to comment, as did a BBDO rep.
Omnicom Group shop BBDO will continue to provide account service on Jeep, while media support and digital efforts for the brand remains at the holding company’s PHD and Organic units, respectively.
Jeep spent $173 million in domestic measured media last year and $35 million through the first half of 2009, per Nielsen.
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