Chris Kuenne, Rosetta Founder, Leaves The Publicis Groupe Shop

Shifts focus on private equity firm

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chris Kuenne, who founded Rosetta in 1998, has stepped down from his non-executive role with the Publicis Groupe shop.

Kuenne negotiated a $575 million sale to Publicis in 2011, and served as CEO of the interactive agency until last May.

The three-decade marketing veteran looks to turn more attention to Rosemark Capital Group, a private equity firm he launched last year. He helped Princeton, N.J.-based Rosetta land digital marketing accounts in categories such as healthcare (Novartis, Bristol Myers-Squibb, among others); retail (Office Max and Hickory Farms); and financial services (Nationwide, M&T Bank, etc.).

"Chris started Rosetta 15 years ago based on the idea of empowering marketers through a deep understanding of consumer behavior," said Rosetta CEO Tom Adamski, in a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in