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BOSTON Choice Hotels today said it hired Doner and Leo Burnett as its lead agencies following a review.
Doner, an independent in Southfield, Mich., was tapped for promotions, while Publicis Groupe’s Burnett in Chicago secured creative advertising chores.
After spending nearly $60 million in domestic measured media in each of the past two years, Choice spent $25 million on ads through the first half of 2009, per Nielsen.
Burnett and Doner have been slumping of late, and the new business represents a needed windfall for both agencies.
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