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Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead creative agency after a competitive review.
The Norwich, N.Y., company also named marketing and strategy executive Lisa Gralnek as its new vp of marketing for emerging platforms and veteran ad agency producer Kwame Taylor-Hayford as managing director.
The announcements follow a series of changes at the company, which in August picked independent Horizon Media as its media agency of record after a review and earlier this summer named Leland Maschmeyer as its first internal chief creative officer.
Kwame Taylor-Hayford was a partner and head of integrated production at New York ad agency Sid Lee.
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