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Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week. Wieden+Kennedy and BBH had also been participating in the review, which was launched earlier this summer. The incumbent, Boathouse, was invited to defend but declined.
“We were happy and appreciative to have four of the best agencies in the world competing for our business,” said Chobani chief marketing and brand officer Peter McGuinness, who joined the yogurt company in July.
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