Three agencies await a decision in Chobani’s creative review, following presentations to executives from Chobani parent company Agro Farma.
The finalists are Arnold, Leo Burnett, and Grey. Each is pursuing the business out of its New York office. The incumbent, Gotham in New York, defended, but exited midway through the review. "We actually resigned," said agency co-president Nick Johnson.
The presentations took place this week at the agencies and a decision could come as soon as next week.
Account revenue is estimated at $3 million. The assignment encompasses traditional advertising and some online marketing, including social media efforts.
Past media spending has been meager—less than $1 million last year and in 2009, according to Nielsen. Next year, however, Chobani, which bills itself as the best-selling Greek yogurt in America, is expected to ramp up to about $30 million.
Gotham had handled the account since late 2009. Its last campaign brought to life consumer stories illustrating passion for the brand. "Nothing but good" was the tagline.
