Chipotle Picks Venables Bell & Partners, MullenLowe Mediahub to Help Turn Its Brand Around

Chain hopes to bounce back from E. coli scandal

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Chipotle has picked Adweek's 2016 Breakthrough Agency of the Year, Venables Bell & Partners, and MullenLowe Mediahub to handle its creative and media business after a review.

According to the press release, more than 20 agencies competed for accounts. Creative Artists Agency makes the animated spots for which the chain is best-known, and GSD&M of Austin created Chipotle's most recent ad campaigns. It is not clear at this time whether the Omnicom agency participated in the review, but its contract will extend through the remainder of the nutrition-focused "Ingredients Reign" campaign.

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