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Chipotle Mexican Grill has named Minneapolis-based Compass Point Media, a unit of Campbell-Mithun, for buying and planning chores following a review.
The 900-location Denver-based chain last year selected independent Butler, Shine, Stern & Partners in Sausalito, Calif., which in May broke a push dubbed, “My Chipotle” touting restaurant items and ingredients.
Butler, Shine is now off the roster, and creative will be handled in-house.
The restaurant chain has spent $7-10 million in domestic measured media in recent years, per Nielsen.
Said
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