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MINNEAPOLIS Continuing a new-business win streak, independent shop Olson here said it has added advertising, PR and media chores for Chinet disposable tableware following a review.
The agency is tasked with creating campaigns across multiple media channels, including TV, print, radio and out-of-home venues.
The budget for Olson going forward was not disclosed, but Chinet has typically spent $3-5 million in major domestic media in recent years, per Nielsen. The Buntin Group in Nashville, Tenn., had crafted ads for Chinet since 1999.
Chinet said Olson was brought aboard to help communicate details of its product innovations and various lines to consumers, as well execute traditional brand messaging.
Kevin
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