Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BEIJING Current Chinese government stimulus spending in small towns and rural communities promises to accelerate the growth of these expanding markets. Now, new research from Ogilvy & Mather Group, China, gives marketers added impetus to dive deeply into China’s diverse consumer landscape.
“It’s expected that these consumers will dip into their savings and give China’s economy a helping hand,” said Shenan Chuang, CEO of Ogilvy & Mather Group China. “But for them to do so, companies need to understand what drives their needs, aspirations and ultimately purchase decisions.”
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in