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After a brief review that involved traditional and interactive agencies, women’s interest Internet company ChickClick.com has selected Avenue A Media in Seattle.
“We hired them because of the leadership and experience of [Avenue A director of media] Maggie Boyer and the perceived excellence of their online planning, tracking and ad service technology,” said Caroline Frye, director of sales and marketing for the Brisbane, Calif.-based company.
Frye added that Avenue A has been “very aggressive” in providing competitive online media planning and buying.
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