Chick-fil-A, an Atlanta-based restaurant chain, has selected The Richards Group's interactive division to develop an online presence. Fourteen companies responded to the RFP, and Richards Interactive, Rare Medium and Macquarium were the finalists. Billings were not disclosed.
Richards Interactive will create a new corporate site for Chick-fil-A, as well as build two addition sites and launch an e-mail marketing effort. Click Here, Richards Interactive's sister company, will plan and buy the media.
Richards Interactive is based in Dallas, and its Web site is located at www.richardsi.com.