Chick-fil-A Loses Legal Battle to Block 'Eat More Kale' T-shirts

Small business prevails despite similarity to 'Eat Mor Chikin' slogan

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Bo Muller-Moore, the man behind a line of  “Eat More Kale” screen-printed shirts and bumper stickers, wanted to trademark his catchphrase to protect it from poaching. Chick-fil-A, however, considered itself poached.

Chick-fil-A, a fast food chain with over 1,800 locations in the U.S., sent its first cease-and-desist letter to Muller-Moore in 2006—but things heated up considerably when Muller-Moore applied for trademark protection in 2011, according to The Guardian. Another “aggressive” cease-and-desist letter was deployed shortly after.

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