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Chevrolet is breaking a new campaign tonight (Oct. 27) during the 2010 Major League Baseball World Series, with the theme “Chevy Runs Deep.”
The campaign, the first by Goodby, Silverstein & Partners, highlights the Cruze compact car and the Volt electric vehicle. It features a 60-second anthem spot that shows 100 years of Chevrolet’s history; the brand was founded in 1911. (General Motors shifted lead creative duties on Chevy to Goodby in May.)
Three 30-second spots connect Chevy to defining moments in American life, according to a press release.
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