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Microsoft this fall will launch a campaign allowing gamers to virtually drive the soon-to-launch Chevrolet Volt from their couches.
Chevy is the first auto advertiser to sign on to utilize Kinect for Xbox 360, Microsoft’s much hyped controller-free gaming platform. Originally dubbed “Project Natal,” Kinect enables gamers to use their entire bodies to play games without a controller. The Xbox 360 console reads their gestures and replicates them on screen.
Starting this fall, the Volt campaign will kick off on Xbox Live, Microsoft’s Web-based gamer hub.
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