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One of the most anticipated returns to Super Bowl sponsorship this year is General Motors. GM is making a massive comeback play that starts during the pre-game and lasts all the way through the post-game and a special integration with Fox hit Glee. In this commercial, a Camaro is transformed into a roaring Transformer in a movie tie-in set on a Chevrolet dealership’s lot, where a local dealer named “Al” is promoting his “smashing” prices.
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