Cheil Buys Barbarian Group

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Korean ad company Cheil Worldwide has signed a deal to buy a majority stake in digital shop The Barbarian Group.
 
Cheil is a major player in South Korea, but has a small presence in the U.S. market. It has operations in 25 countries. TBG, which has 70 employees, is its first U.S. purchase.
 
Benjamin Palmer (pictured), TBG’s CEO, said the time was right for a sale, and Cheil is an ideal, if unlikely partner.
 
“It’s hard to grow beyond 70 people incrementally,” he said.





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