Check Out the Top 100 Beloved Brands

Yahoo, Google, Sony rate high. Guess who's No. 1

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Walt Disney, Yahoo, Google, Sony and Nestlé, in that order, are the most-loved companies in the world, according to an extensive study by APCO Worldwide. Rounding out the top 10, per the global communication and business strategy firm, are French retailer Auchan, Netflix, Whole Foods, Apple and Lowe's.

APCO surveyed 70,000 consumers in 15 major international markets about 600 of the world's biggest brands to arrive at its top 100 rankings. Interestingly, the Washington, D.C., firm's study measured eight emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in