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Beyond most likely continuing to introduce wacky, new cheese-filled menu items, Taco Bell has some serious goals for the next few years. It plans to become a $15 billion brand by 2022 while adding 2,000 new restaurants. To kick-start the effort, it's unveiling a new logo and flashy flagship restaurant on the Las Vegas strip.
The new logo, the brand's first refresh in 25 years, is a modern twist on the iconic Taco Bell bell.
"We're constantly evolving and refreshing every aspect of the brand, and our brand identity is part of that," said Marisa Thalberg, Taco Bell's CMO. "It's about
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