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Check Out the 2016 Shorty Award Winners for Best Brands on Social Media

Winners announced on Snapchat

Diageo's "My Tales of Whisky Yule Log" won for Best Influencer and Celebrity Campaign. YouTube

The Shorty Awards announced its 2016 winners today, once again recognizing individuals and organizations that produce great content on Snapchat, YouTube, Instagram and every other social platform.

In addition to crowning winners in each category, the awards honored high-scoring entries with gold, silver and bronze honors. The ceremony will be held on April 11 at the TimesCenter in New York.

A record number of brands entered the competition this year, said Gregory Galant, co-founder of the Shorty Awards and CEO of Muck Rack. "Academy members told us they were astounded by the quality of work entered, as well as the new and innovative ways our entrants are using social media," he added. "This year's winning entries show that brands and agencies are eager to give back, raise awareness and promote social-good campaigns. The winners were bold—not afraid to jump on new platforms while still telling powerful stories."

Check out the list of winners below, and check out the Shorty Awards Snapchat account to see the full awards announcement. 

Agency of the Year

Large Agency of the Year: R/GA
Mid-Size Agency of the Year: DDB Chicago
Small Agency of the Year Atomic: 212 Sydney

Best Overall Facebook Presence

Winner
AJ+
produced by AJ+

Best Overall Instagram Presence

Winner
Airbnb 
produced by Airbnb

Best Overall Tumblr Presence

Winner
The Real Cost: Reaching youth at risk of experimenting with cigarettes
produced by FCB Garfinkel

Silver Honor
HUNT the TRUTH Audio Series
produced by Ayzenberg Group for Xbox/343 Industries

Silver Honor
Mic Tumblr Page for Best Overall Tumblr Presence
produced by Mic Network

Bronze Honor
Girls
produced by HBO

Bronze Honor
San Diego Zoo Tumblr
produced by San Diego Zoo Global

Best Overall Twitter Presence

Winner
Casper: The Tweeting Mattress
produced by Casper

Bronze Honor
@SportsCenter
produced by ESPN

Bronze Honor
Doctor Who
produced by Everybody at Once

Best Overall YouTube Presence

Winner
Last Week Tonight
produced by HBO

Best Use of Facebook

Winner
Silent Ads
produced by CP+B and Hotels.com

Silver Honor
Ultimate Immersion: GoPro Spherical and VR
produced by GoPro

Bronze Honor
IKEA Germany Facebook Page
produced by IKEA Deutschland, Razorfish Germany

Bronze Honor
LEGO Kronkiwongi
produced by LEGO

Best Use of Instagram

Winner
Beats By Dre Straight Outta Compton
produced by R/GA's Hustle

Silver Honor
The Tonight Show Starring Jimmy Fallon
produced by NBC Entertainment

Best Use of Pinterest

Winner
The First Ever Pinterest Yard Sale
produced by Deutsch and Krylon

Best Use of Snapchat

Winner
Call of Duty: Hack in Black
produced by Activision with Edelman & AKQA

Best Use of Tumblr

Winner
Critics' Choice Awards Fan Art Red Carpet
produced by A&E Television

Bronze Honor
Bates Motel Fan Art Guestbook
produced by A&E Television

Best Use of Twitter

Winner
Lovin' The Super Bowl
produced by DDB Chicago and McDonald's

Silver Honor
#SmartGirlsAsk Launch at the Emmys Red Carpet
produced by Television Academy, Amy Poehler's Smart Girls, Twitter

Bronze Honor
Dove and Twitter #SpeakBeautiful
produced by VaynerMedia, Edelman, Mindshare

Best Use of Vine

Winner
Disney Vine
produced by Disney Interactive

Best Use of YouTube

Winner
Do You Adventure?
produced by North

Bronze Honor
Always Unstoppable
produced by Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUP New York

Best Use of an Emerging Platform

Winner
Mr. Robot: Debt Deletion
produced by ISL and USA Network

Gold Honor
Ex Machina Tinder Turing Test
produced by Watson Design Group Inc.

Bronze Honor
Selfie Induced Horror
produced by Agency OMD/Ignition Factory

Best Influencer and Celebrity Campaign

Winner
My Tales of Whisky Yule Log
produced by Hunter Public Relations for Diageo

Silver Honor
Apartments.com: #MovinOnUp
produced by RPA

Bronze Honor
"I Am a Witness" Bullying Prevention Campaign
produced by the Ad Council

Bronze Honor
Molly Hartley's Social Media Exorcism
produced by Digital Media Management

Best Integrated Campaign

Winner
Love Has No Labels

produced by R/GA and The Ad Council

Silver Honor
Lucy The Robot
produced by Atomic 212 Sydney

Best Mobile Campaign

Winner
Taco Bell Mobile Ordering Application
produced by DigitasLBi

Bronze Honor
2015 MTV EMA
produced by Viacom International Media Networks (VIMN)

Best Multi-Platform Campaign

Winners
#NewWords — Dictionary.com
produced by Collab and Dictionary.com

Endless Table
produced by Havas Worldwide Chicago for Reynolds

Bronze Honor
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
produced by Wells Fargo

Best Social Good Campaign

Winners
"Love Has No Labels" Diversity & Inclusion Campaign
produced by The Ad Council and R/GA

Connor's Cure
produced by WWE

Bronze Honor
Tall order, months in the making
produced by the Calgary Zoo

Bronze Honor
TOMS One Day Without Shoes 2015
produced by TOMS Shoes

Bronze Honor
#PrankItFWD
produced by DEFY Media

Best Use of Animated GIFs

Winner
Hulu: The Perfect GIF
produced by Good People

Bronze Honor
Hannibal Travel Posters
produced by bpg and NBC Universal

Best Contest or Promotion

Winner
Mr. Robot: Debt Deletion
produced by ISL and USA Network

Best Data Visualization

Winner
#Cokenomics
produced by Mistress and Netflix

Bronze Honor
Clorox: For When Things Go Viral
produced by Ketchum, Critical Mass, AKQA

Bronze Honor
Spotify Singles
produced by Razorfish New York/Stink Digital

Best Use of Emojis

Winner
Emoji Ordering
produced by CP+B and Domino's

Bronze Honor
Jordan Brand, Emoji Battle
produced by Laundry Service

Best Use of a Hashtag

Winner
#GayIsOK
produced by Lush Cosmetics + AllOut

Gold Honor
MasterCard #AcceptanceMatters
produced by VaynerMedia

Silver Honor
#FeelsLikeHome Best Hashtag
produced by Quantas Airlines

Silver Honor
#FlipOffFur
produced by breensmith

Silver Honor
Freedom to Marry - Love Must Win
produced by Blue State Digital

Bronze Honor
#StandUp4
produced by Carat, McCann

Bronze Honor
Chevrolet #BestDayEver
produced by Carat, Dentsu Aegis Network, The Story Lab, Commonwealth // McCann, Jash, Fleishman

Bronze Honor
Vikings Hashtag Raids
produced by 360i

Bronze Honor
M&M's Red Nose Day Campaign
produced by Weber Shandwick

Best Use of Livestreaming Video

Winner
Mr. Robot: Debt Deletion
produced by ISL and USA Network

Best Use of a Meme

Winner
Straight Outta Somewhere
produced by PMG and Beats by Dre

Best Photography and Graphics

Winner
High-Five. Give $5. Save Big Cats.
produced by National Geographic

Gold Honor
Hulu, The Mindy Project Season 4
produced by GLOW

Bronze Honor
Endless Table
produced by Havas Worldwide Chicago

Best Use of Video

Winner
Wish Writer
produced by Carat and J. Walter Thompson for Macy's

Gold Honor
Coca-Cola: Dark Iftar "No Labels"
produced by Memac Ogilvy & Mather

Gold Honor
Orange Is the New Black 'Twas a Night in Litchfield Holiday Video
produced by New Wave Entertainment

Silver Honor
The Fight for $15 Veteran's Day Video
produced by Fight for $15

Bronze Honor
#LeftSwipeDat
produced by truth, 72andSunny, Assembly, Ketchum

Bronze Honor
First Haircut
produced by MullenLowe Winston Salem and ULTA

Bronze Honor
Slurpee Tastes Like...
produced by Isobar and 7-Eleven Australia

Best Use of Virtual Reality

Winner
Discovery VR
produced by Discovery Communications

Bronze Honor
Step Into the "Circle of Life" — The Lion King VR Experience
produced by Disney Theatrical Group

Best in Customer Service

Winner
Tale of tiger's big adventure highlights airport's commitment to customer service
produced by Hillsborough County Aviation Authority

Best Integration with Live Television

Winner
The Voice
produced by NBC Entertainment

Silver Honor
Lovin' the Super Bowl
produced by DDB Chicago and McDonald'sSilver Honor

Silver Honor
Visa One Handed Catch: Super Bowl Guinness World Record
produced by FleishmanHillard

Best Use of Gamification

Winner
#CatchDrogon
produced by 360i, HBO's 'Game of Thrones'

Best Use of Humor

Winner
Mustang Speed Dating
produced by Team Detroit and Ford

Best Online Community

Winner
@SummerBreak, a single summer told over multiple platforms
produced by AT&T, Fullscreen, The Chernin Group, Astonauts Wanted

Gold Honor
Doctor Who
produced by Everybody at Once

Silver Honor
#AirbnbSundance
produced by Airbnb

Silver Honor
American Horror Story: Hotel
produced by FX Networks

Silver Honor
Good Tweeting, great eating!
produced by GrubHub

Silver Honor
Planet of Triumphs
produced by Red Tettemer O'Connell + Partners

Bronze Honor
@CBC's "Valentines for Canada"
produced by CBC

Bronze Honor
Bowser Takes Over the Mario Party 10 Virtual Launch Party
produced by Golin LA

Bronze Honor
Furious 7
produced by Brigade and Universal Pictures

Bronze Honor
Jane the Virgin x Wattpad
produced by Agency OMD/Ignition Factory

Bronze Honor
Microsoft Brand Social
produced by Assembly

Bronze Honor
Orphan Black
produced by Everybody at Once

Bronze Honor
Taking Stoked to the Next Level: GoPro
produced by GoPro

Best Physical and Digital Convergence

Winner
WestJet Christmas Miracle: 12,000 mini miracles
produced by Studio M

Gold Honor
Uber Safe
produced by Rethink

Bronze Honor
#HavasPeepShow
produced by Havas Worldwide Chicago

Bronze Honor
Come Seek Live
produced by MullenLowe U.S.

Bronze Honor
Priceless Elevator Pitch
produced by McCann XBC

Best Real Time Response

Winner
Adopt A Life Partner
produced by DigitasLBi New York

Silver Honor
Jordan Brand, Emoji Battle
produced by Laundry Service

Bronze Honor
The World Through Mr. Robot
produced by USA Network

Bronze Honor
Wingstop #SquashTheBeef
produced by Barkley

Best Media Buying Strategy

Winner
Lucy The Robot
produced by Atomic 212 Sydney for Double Robotics

Bronze Honor
Impractical Jokers Live Punishment Special
produced by truTV

Best Social Media Tool

Winner
#EveryDayCare — Whirlpool, DigitasLBi and Crowdtap
produced by DigitasLBi, Crowdtap and Whirlpool

Most Creative Use of Technology

Winner
Netflix socks
produced by Deeplocal

Gold Honor
Rickstaverse
produced by Carrot Creative and Adult Swim

Silver Honor
Lucy the Robot
produced by Atomic 212 Sydney

Best in Auto

Winner
The Greatest Interception Ever
produced by Volvo Car USA

Bronze Honor
Beyond Utility: 1,000 to 1
produced by Team One and Lexus

Bronze Honor
Mustang Speed Dating
produced by Team Detroit and Ford

Best in Business to Business

Winner
#BallotBriefcase on Snapchat
produced by PwC

Bronze Honor
Say No To Spec
produced by Zulu Alpha Kilo & Zulubot

Bronze Honor
The Intermodals
produced by MullenLowe Winston Salem

Best Consumer Brand

Winner
Lucy The Robot
produced by Atomic 212 Sydney for Double Records

Bronze Honor
Straight Outta Somewhere
produced by PMG and Beats by Dre

Best in Education

Winner
John Jay College Insta-Challenge
produced by VGD

Best in Entertainment

Winner
Peanutize me!
produced by Ludomade

Gold Honor
Furious 7
produced by Brigade for Universal Pictures

Gold Honor
Night of Too Many Stars- America Comes Together for Autism Programs 
produced by Comedy Central, Busboy Productions

Gold Honor
STX Entertainment's "The Gift"
produced by Giant Spoon

Gold Honor
World Wrestling Entertainment (WWE)
produced by WWE

Silver Honor
Back to the Future 30th Anniversary Edition
produced by Universal Pictures Home Entertainment

Silver Honor
Spotify Found Them First
produced by Razorfish New York / Stink Digital

Silver Honor
Spotify Taste Rewind
produced by Razorfish New York / Stink Digital

Silver Honor
Universal Unfriended Social Campaign
produced by bpg and Universal Pictures

Bronze Honor
#BeatlesOnSpotify
produced by Spotify

Bronze Honor
Luke Bryan Digital Autograph Application
produced by Telescope

Bronze Honor
Oxygen's Very Real
produced by Oxygen Media

Bronze Honor
Selfie Induced Horror
produced by Agency OMD/Ignition Factory

Bronze Honor
Spotify Singles
produced by Razorfish New York / Stink Digital

Bronze Honor
Trainwreck Social Campaign
produced by BPG and Universal Pictures

Best in Family and Parenting

Winner
Plum Organics: Parenting Unfiltered
produced by Something Massive

Bronze Honor
LEGO Kronkiwongi
produced by LEGO

Best in Fashion, Beauty and Luxury

Winner
Carol's Daughter #BornandMade
produced by Love Social

Best in Financial Services

Winner
Meet Halfway
produced by CP+B and PayPal

Best in Food & Beverage

Winner
Lovin' The Super Bowl
produced by DDB Chicago and McDonald's

Best in Games

Winners
Hunt the Truth Audio Series
produced by Ayzenberg Group for Xbox/343 Industries

Lego Dimensions: The Ultimate Social Media Collaboration
produced by Warner Bros. Interactive Entertainment

Bronze Honor
Madden: The Movie
produced by Heat

Best in Government and Politics

Winner
The Royal Navy Engineers Recruitment Campaign
produced by e3

Gold Honor
The Fight for $15
produced by Fight for $15

Best in Health and Fitness

Winner
#CignaRunTogether at #DisneylandHalf Marathon Weekend
produced by Cigna

Best in Home and Decor

Winner
The First Ever Pinterest Yard Sale
produced by Deutsch and Krylon

Best in Hospitality

Winner
Two Bellmen
produced by Marriott International, Marriott Content Studio, SubstanceOver Hype, Platform Media Group

Best in Live Events

Winner
2015 iHeartRadio Music Festival
produced by iHeartRadio

Gold Honor
2015 iHeartRadio MusicAwards
produced by iHeartRadio

Bronze Honor
#AirbnbSundance Live
produced by Airbnb

Bronze Honor
#IAmAgent23
produced by TBWA - Nissan United

Best in News

Winner
The New Yorker on Social Media
produced by The New Yorker

Best in Nonprofit

Winners
Crossroads Community Street Fare Social Campaign
produced by Saatchi & Saatchi Wellness

Love Has No Labels
produced by R/GA and The Ad Council

Best in Pets and Animals

RuffLife
produced by breensmith

Gold Honor
I Get Beggin'
produced by Big Spaceship LLC

Gold Honor
Zico Coconut Water Taps "Spokespawson" for #DogDaysofWinter Campaign
produced by Zico Coconut Water

Best in Retail and E-Commerce

Winner
Live The Fresh Blade Shave
produced by Dollar Shave Club

Gold Honor
Casper: Bringing Bedtime Back
produced by Casper

Gold Honor
Lucy the Robot
produced by Atomic 212 Sydney

Bronze Honor
Allston Christmas
produced by Hill Holliday

Best in Technology

Winner
Lucy the Robot
produced by Atomic 212 Sydney for Double Robotics

Bronze Honor
Motorola: #MotoSelfieStick
produced by Razorfish/DigitasLBi

Best in Television

Winner
Netflix Narcos Original Series Social Media Campaign
produced by Mistress and Netflix

Gold Honor
The Voice
produced by NBC Entertainment

Silver Honor
Empire: 2015 Social Media Campaign
produced by Fox Broadcasting Company

Bronze Honor
Lucy the Robot
produced by Atomic 212 Sydney

Bronze Honor
The World Through Mr. Robot
produced by USA Network

Best in Wine, Beer and Spirits

Winners
Hockey Heaven
produced by Rethink for Molson Canadian

My Tales of Whisky Yule Log
produced by Hunter Public Relations for Diageo

Best in Travel and Tourism

Winner
Blah Airlines

produced by Eleven Inc. and Virgin America

Best in Sports

Winner
#MyPlayoffsMoment
produced by National Hockey League

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