Charles Schwab Confronts Impulse Buying

Firm's founder stars in new social campaign

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Don't spend $200 on a rabbit mask at a renaissance fair, says Charles Schwab. Invest the cash instead.

The financial services company launched Tuesday "Oh Chuck! I Blew My Cash," a new social video campaign highlighting the harebrained impulse purchases young people often make—and featuring Charles R. Schwab, the company's founder, offering some slightly exasperated tips on how to better manage money. The clips, created by San Francisco-based agency Mekanism and running on the brand's YouTube and Facebook pages, have a little fun with the subject matter, also tackling such presumably ill-advised buys as a $50 kobe-beef-and-foie-gras burger, and enough collectible sneakers to fill a storage unit.

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