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NEW YORK DaimlerChrysler is launching an interactive and direct TV campaign this week that centers on a series of short sitcom-style features about a fictive family, the Mudds.
The episodic campaign, via Organic in New York, touting the new Jeep SUV Commander, will launch with a short film showing Brock Mudd, the father, pulling up in the vehicle, as the rest of the family hauls a store’s worth of kayaking, fishing, camping, hiking and generally outdoorsy equipment to the driveway.
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