Channel M, a producer of customized in-store TV networks announced Thursday (Nov. 12) it is opening up advertising inventory in two of its networks, Ashley Furniture and ecko.
Previously ad-free, the networks will offer 30-second commercials, flash billboards, product integration and trailers, targeted by a marketer's geography.
Formerly focused on customized programming for in-store networks, Channel M began expanding its networks to include advertising. In March, it announced it would roll out My Gym TV to 180 My Gym locations in the U.S., adding advertising opportunities later this year.
Primarily targeting women, The Ashley Furniture network includes more than 1,500 screens in 215 retail locations reaching more than 900,000 monthly store visitors. ecko, a younger-skewing male brand, has a network across 68 retail locations.
"By providing the ability for brands to connect with consumers who are actually out shopping and ready to make purchases, Channel M has created a more effective method for delivering branded messages that generate immediate sales results. We are pleased to support this evolution in advertising by opening up these retail networks to brands and advertisers," said Dennis Quinn, president of sales and marketing for Channel M.