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Athletic apparel company Champion is conducting Hoodie Remix, an interactive contest where consumers can design their own hoodie and submit it to a vote by Web site visitors.
The apparel maker is using the contest, being handled by digital shop Night Agency in New York, as a kickoff to further online initiatives.
Running through March 31, visitors to a special Champion Web site, Hoodieremix.com, can create unique designs using a template, which offers various style options. After participants customize their hoodies, they can submit them for public viewing and voting, and will be able to upload voter widgets to popular community sites such as Facebook and MySpace.
The design with the highest vote total will be announced at the end of May.
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