CEOs Can’t Ignore the Digital Revolution Anymore

To do so is tantamount to corporate malfeasance

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Not too far in the past, brand stewards—specifically CEOs—could get away with just paying lip service to the notion of a fully optimized digital corporation.

Illustration: Carl Wiens

And while we’re still years away from a mature and fully integrated marketing and advertising technology ecosystem, there is definitely enough momentum being generated that soon low-tech CEOs will no longer have cover to hide.

In the past couple of years, several major trends have converged to create progress that can’t be held back.

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