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Department store chain Century 21 is reviewing creative and media duties on its advertising account with an eye toward consolidating both at a single shop, according to a request for information distributed to interested agencies.
Currently, those assignments are split between independent Modco Creative in New York and The Media Kitchen, a unit of MDC Partners’ Kirshenbaum Bond Senecal + Partners, also in New York. Each has been invited to defend, said Lisa Colantuono, a managing partner at AAR Partners, a New York consultancy that’s managing the search.
Century
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