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By Hank Kim and Alison Fahey
NEW YORK–Real estate brokerage Century 21 has put the creative portion of its estimated $30 million advertising account in review, the client confirmed last week.
Michael Trainor, executive vice president of Parsippany, N.J.-based Century 21, said incumbent agency Campbell Mithun Esty, Minneapolis, has been invited to defend the business. Executives at the incumbent could not be reached for comment.
‘As we look ahead to 1998, we are in fact talking to firms about creative ideas and positioning for Century 21,’ said Trainor.
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