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Century 21 has launched a review of creative and media duties on its advertising account, sources said.
Major media spending behind the brand totaled $28 million last year and $8 million in the first seven months of 2009, according to Nielsen. Last year’s figure was down 53 percent from 2007’s total of $59 million, per Nielsen. (Those figures don’t include online spending.)
The main creative incumbent, Dentsu’s mcgarrybowen, is not defending, according to sources. It was not immediately clear if Century 21’s media incumbent, WPP’s MediaCom here, would participate.
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