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BOSTON Cenergy, a sports-minded independent in East Aurora, N.Y., has added Kan Jam of Buffalo, N.Y., to its roster without a review.
Cenergy will develop digital and social-media advertising, along with collateral and point-of-purchase materials, for the alternative sports-equipment manufacturer. The budget was not disclosed, and there was no previous lead agency on the business.
In a twist that has become more common of late in agency-client relationships, Cenergy will take an equity stake in Kan Jam.
The company’s desire to target the college sports market and sporting-goods retailers, fused with Cenergy’s expertise at reaching those segments, made the equity arrangement attractive, said Charles Sciandra, founder of Kan Jam.
Kan
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