CDS Hires Triad for Marketing Push

DALLAS Communications Data Services, a subsidiary of Hearst Corp., has named Triad Business Marketing lead agency for its business solutions division, the shop said.

Dallas-based Triad will provide marketing communications strategy, planning, media and creative development for markets targeted in the client’s aggressive growth plan, the agency said.

“CDS has a clear set of competitive differentiators that make it a true innovator in the marketplace,” said Triad president Tom Prikryl. “Our challenge is to clearly communicate these differences to new markets in a distinct, memorable way.”

CDS