Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CBS Films, the theatrical movie unit of CBS Corp., has pulled its media planning and buying account from Havas’ MPG and placed it with Publicis Groupe’s MediaVest without a review, according to sources.
Last year the client spent $15 million on ads, largely to promote its first film, Extraordinary Measures, starring Brendan Fraser and Harrison Ford, which debuted in theaters in January. But sources said the studio’s ad budget is expected to climb to approximately $100 million once it is producing a full slate of films.
CBS
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in