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Combining a pitch for a “mobile makeover” with its own advertising makeover, T-Mobile is bringing back former spokeswoman Catherine Zeta-Jones for a new ad campaign breaking tonight during Fox’s American Idol finale.
The ad, which encourages consumers to compare the value they get from their current carrier with T-Mobile online at the company’s Web site for a “mobile makeover.” The site links consumers to BillShrink, an independent, third-party service that provides savings recommendations.
“We’re so confident that T-Mobile provides the best overall experience for a majority of Americans, we’re willing to put our value to the test by pointing people to an independent source,” said T-Mobile CMO Denny Marie Post, in a written statement.
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