Cat Sketch Fever Infects Once-Boring Beer Brand

The idea: Lionshead is a beer brand that had been around since 1980 and its dated graphics and packaging reflected its age. Known as a cheap brew among East Coast collegiate types, Lionshead and its blue collar brother brand, Stegmaier, had never been huge priorities for the Lion Brewery, which was known more for producing beers for other companies. “The beer is very good, quite drinkable, but the packaging was just sort of old and worn out,” said Ron Hammond, CEO of The Lion Brewery in Wilkes Barre, Pa.,