Castrol Tells 'Urban Car Legends'

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Castrol GTX is teaming with young men’s site Break.com for the motor oil brand’s first foray into online branded content.
 
Break Media has produced seven episodes of “Urban Car Legends,” a series of three-minute videos that examines popular auto myths, such as whether the banana-in-the-tailpipe trick really works. Another examines whether it’s possible to hotwire a car in a minute. The series debuts this week on a Castrol-branded section on Break.com (www.break.com/castrol).
 
The series was developed by Break’s editorial team in conjunction with Castrol and media agency Mindshare, part of the WPP Group.



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