Castrol Scores World Cup Sponsorship | Adweek Castrol Scores World Cup Sponsorship | Adweek
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Castrol Scores World Cup Sponsorship

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Motor oil maker Castrol will increase its ties to soccer through a global sponsorship deal with the FIFA World Cups in 2010 and 2014, the company announced today.

The agreement gives Castrol worldwide rights for the 2010 event in South Africa, the 2014 event in Brazil, as well as two FIFA Confederations Cups.

FIFA, which stands for F