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Casanova Pendrill retained the California Lottery Commission’s account after a seven-month review process that came down to three finalists: The Interpublic unit; Omnicom’s Alma DDB; and independent Acento.
The state spends more than $10 million on Hispanic marketing in support of the lottery. Casanova Pendrill, Costa Mesa, Calif., has worked on the account for nearly 25 years. As a government account, it is subject to review every five years. The agency’s new contract takes effect on Jan.
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