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Kellogg has sufficient evidence to support its Frosted Flakes “long-lasting energy” claim, the Children’s Advertising Review Unit ruled on Aug. 20.
At issue was a series of ads Kellogg ran advertising its Frosted Flakes Gold cereal. TV spots advertising the whole grain and honey-baked cereal focused on the product’s ability to deliver long-term energy. The ads caught the attention of the CARU, an investigative unit under the National Advertising Review Council, who set out to substantiate those claims.
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