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With auto sales at depressed levels–and classified ads with them–Cars.com, the car shopping site owned by five newspaper chains, says its traffic is surging.
Cars.com said in January potential buyer contacts with its advertisers increased 20% over January 2008, when it was setting traffic records.
And after its commercials ran on Super Bowl XLIII on Feb. 1, “the site saw a surge in February traffic,” it reported.
The Cars.com ad, “Lifetime of Confidence,” reached more than 98 million viewers, and, the company claims “also broke through with viewers.”
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