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Cars.com has found a new home.
Two months after launching a review of its creative business, Cars.com has hired the Chicago office of mcgarrybowen. Annual media spending is estimated at $30 million.
Three other shops competed for the assignment, including The Martin Agency, according to sources. The other contenders could not be ascertained.
The new agency replaces DDB Chicago, which handled the account since 2001 but declined to defend.
Other top accounts at mcgarrybowen's Chicago office include Kraft, Sears and Bud Light.
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