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In its first work for Carnival Cruise Lines since adding the business five months ago, Havas’ Arnold is launching a campaign themed “Fun for all. All for fun.”
“There is a real kind of meaningful fun on Carnival,” said Pete Favat, CCO at Arnold in Boston. “Their cruise experience is uniquely social, participatory, uninhibited and gives people the freedom to be who they are.”
The agency was hired for the estimated $70 million-plus assignment following a review that concluded in May.
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