NEW YORK--Will Carlin, a former managing partner at MarchFirst, has joined OgilvyInteractive as managing director, a new position.
Carlin, 38, will help supervise the New York operations, including project
management and new business development. He reports to Jeannette McClennan, president OgilvyInteractive North America.
In a statement, McClennan said, "Will is a proven veteran in the interactive marketing discipline, with numerous achievements and initiates to his credit."
At MarchFirst, Carlin headed up the New York office and worked with such clients as Ziff-Davis, JP Morgan, KPMG, Bristol Myers Squibb, DLJ and Pfizer. Before that, he worked at USWeb where he helped launch Barnes & Noble.com and other interactive initiatives.